Deepa Mattoo, executive director of the Barbra Schlifer Commemorative Clinic sitting at a desk writing.

Spirit of Schlifer

Client: Barbra Schlifer Commemorative Clinic
Designers: Abigail Regucera, Quan Tran
Copywriter: Pamela Rice

The Spirit of Schlifer campaign was an online fundraising initiative created to help the Barbra Schlifer Commemorative Clinic raise funds to continue to provide essential services to women during the COVID-19 pandemic.

A brand kit was created to help create an online presence to fundraise for the Spirit of Schlifer campaign. The Clinic was able to raise over $90,000 over the course of the campaign.

Spirit of Schlifer logo with the breakdown of the different shades of purple used in the campaign's identity.

The logo designed for the campaign used colours and elements from the Clinic’s existing logo. This was done to help establish a brand connection with people who were already familiar with the Clinic and their work. While the campaign and its corresponding assets were to stand out from the Clinic’s existing content, it was also important for them to be able to co-exist in harmony with the existing branding and elements on the Clinic’s website and social media channels.

Slides from presentation deck with information on the Barbra Schlifer Commemorative Clinic, tiled.
Four social media images from the campaign shown on four black iPhones.

The Barbra Schlifer Commemorative Clinic is a specialized Clinic for women experiencing violence, established in the memory of Barbra Schlifer – an idealistic young lawyer whose life was cut short by violence. In her memory, the Clinic assists approximately 4,000 women a year to build lives free from violence through counselling, legal representation and language interpretation. The Clinic aims to amplify women’s voices, and cultivate their skills and resilience. Together with donors and volunteers, the Clinic is active in changing the conditions that threaten women’s safety, dignity and equality.